Wednesday, December 9, 2009

What if Tiger were a Cougar?

Okay, I know that this blog is supposed to be about work/life balance and all that. But I’m fascinated by this Tiger Woods debacle (just Google it. No need for a link). Not from a wife/husband standpoint or even from that of an avid golf fan. I'm enthralled by the marketing/PR/Communications predicament his entanglements have created.

I can't think of a female athlete or celebrity with nearly as much endorsement power, but look at Maria Sharapova, Serena Williams or Danica Patrick. Would their endorsements survive "transgressions" like Tiger's?

When Serena made her infamous outburst at the U.S. Open, people were clamoring for Nike to drop her. When college soccer player Elizabeth Lambert pulled the hair of an opponent during a game, she was crushed in the news and suspended from her team.

What would happen if any of these female athletes behaved as badly as their male counterparts? What if they were accused of having nearly a dozen extra-marital affairs, all while maintaining—actually peddling—a perfect and squeaky-clean image?

So, what if Tiger were a Cougar? Would the companies who pay those endorsements take this same “wait-and-see” attitude? I doubt it.

In the meantime, I can't wait to see the marketing fall-out from the fall of this formerly perfect pitchman.

1 comment:

MDTaz said...

The title of this post is perfect, and prompted an out-loud chuckle. Further reflection, however, yields thoughts that are not as funny.

While Tiger's gotten his crucifixion (of sorts), it's not nearly as brutal as it would have been were he a woman. Especially if that many paramours had spoken out.